{"id":2966,"date":"2020-12-11T12:12:37","date_gmt":"2020-12-11T11:12:37","guid":{"rendered":"https:\/\/www.argia.eus\/blogak\/argia\/?p=2966"},"modified":"2020-12-11T12:12:37","modified_gmt":"2020-12-11T11:12:37","slug":"balioek-zenbat-balio-dute","status":"publish","type":"post","link":"https:\/\/blogak.argia.eus\/argia\/2020\/12\/11\/balioek-zenbat-balio-dute\/","title":{"rendered":"Balioek zenbat balio dute?"},"content":{"rendered":"<p><a href=\"https:\/\/blogak.argia.eus\/argia\/wp-content\/uploads\/sites\/43\/2020\/12\/2713_Komunitatea.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2967\" src=\"https:\/\/blogak.argia.eus\/argia\/wp-content\/uploads\/sites\/43\/2020\/12\/2713_Komunitatea.jpg\" alt=\"\" width=\"600\" height=\"304\" \/><\/a><\/p>\n<p>[Itsaso Zubiria Etxeberria] Printzipioak, baloreak, saldu eta erosi ote daitezke? Zerbaitek, saldu edo erosteko, materiala izan behar du normalean, fisikoa, ukigarria. Zer gertatzen da, ordea, elementu horrek atzetik dituen printzipio eta balore horiekin? Ez zuzenean, baina operazioan eman edo jasotzen dugun produktu horrekin, zeharka, berorrek oinarrian dituen balioak bultzatuko ditugu.<\/p>\n<p>Erraza egiten zaio ARGIAri salgai dituen produktuak defendatzea. Atzetik osotasuna ematen dieten balio horietan sinesten duelako. Diskurtso bat duelako. Ez delako kasualitatea. Ez duelako edozein produktu zabaltzen merkatura.<\/p>\n<p>2020ko nobedade bezala aurkeztu dira &#8220;<a href=\"https:\/\/azoka.argia.eus\/produktua\/lurra-herriari-deika-kamiseta-organikoa\/\">Lurra herriari deika<\/a>&#8221; kanpainari lotutako kamisetak, <a href=\"https:\/\/azoka.argia.eus\/produktua\/etxeko-landareak-jakoba-errekondo-bizi-baratzea\/\"><em>Etxeko landareak<\/em><\/a> Jakoba Errekondoren liburu berria, <a href=\"https:\/\/azoka.argia.eus\/produktua\/ilargia-eta-landareak-2021eko-agenda\/\"><em>Ilargia eta landareak agenda 2021<\/em><\/a> eta, noski, urtero Durangoko Azokan <em>stand<\/em>-a betetzen duen egutegia. Baina ez dira ARGIAk erakusleihoan dituen bakarrak. Hor dira &#8220;Inor ez da ilegala&#8221; lemadun <a href=\"https:\/\/azoka.argia.eus\/produktua\/inor-ez-da-ilegala-kamiseta\/\">kamiseta<\/a>, <a href=\"https:\/\/azoka.argia.eus\/produktua\/inor-ez-da-ilegala-jertsea\/\">jertse<\/a> eta <a href=\"https:\/\/azoka.argia.eus\/produktua\/inor-ez-da-ilegala-poltsa\/\">poltsak<\/a> edo <a href=\"https:\/\/azoka.argia.eus\/produktua\/xapoketan-karta-jokoa\/\"><em>Xapoketan<\/em><\/a>, Euskal Herrian ditugun ekosistemak eta bizidunak ezagutzeko karta-jolasa, ARGIAk azken urteetan argitaratu dituen beste hainbat libururekin batera.<\/p>\n<p><strong>Nola ikusarazi azpian dagoena?<\/strong><\/p>\n<p>ARGIAko salgaiek oinarri sendoak dituztela sinetsita, aprobetxatu dute abenduan <em>Puska dezagun izotza<\/em> kanpaina martxan jartzeko. Produktuak aitzakia polita izan dira azpian dutenaz hitz egiteko eta, aldi berean, gaiak mahai gainean jarrita produktuaren salmenta bultzatzea da helburua. Urte bukaerara arte luzatuko dira hitzaldi eta mahai-inguruak (<a href=\"https:\/\/www.argia.eus\/puska-dezagun-izotza-solasaldi-zikloa\">hemen ikusgai<\/a>).<\/p>\n<p>Oreka bat behar du bien artean. Produktuak erakargarria izan behar du material bezala, ez hori bakarrik, ordea; oinarrian mezu bat behar du. Eta alderantziz, mezu bat bai, baina produktu bezala gustagarri izan behar du, funtzionatuko badu.<\/p>\n<p>Pena handia izan da ARGIArentzat Landakon ez izatea, abendu hasierako egun horiek garrantzitsuak baitira salmentari begira, baina baita ARGIA Jendearekin zuzeneko harremana izateko ere. Aurtengo formatu digitalean ez zen erraza ikusgarritasuna lortzea eta Durangoko Azokaren webgunean bere presentzia segurtatu badu ere, indarrak salmenta modu propioan jarri ditu: zuzeneko harremana sendotzeko ahalegina egiten ari da herri eta auzoetako hainbat dendatan, <a href=\"https:\/\/azoka.argia.eus\/\">azoka.argia.eus<\/a> Interneteko denda berritu du eta bidalketa gasturik gabe erosi ahalko da bertan abendu osoan zehar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Itsaso Zubiria Etxeberria] Printzipioak, baloreak, saldu eta erosi ote daitezke? Zerbaitek, saldu edo erosteko, materiala izan behar du normalean, fisikoa, ukigarria. Zer gertatzen da, ordea, elementu horrek atzetik dituen printzipio eta balore horiekin? Ez zuzenean, baina operazioan eman edo jasotzen [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2966","post","type-post","status-publish","format-standard","hentry","category-durangoko-azoka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balioek zenbat balio dute? - ARGIAren barrenak<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogak.argia.eus\/argia\/2020\/12\/11\/balioek-zenbat-balio-dute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balioek zenbat balio dute? - ARGIAren barrenak\" \/>\n<meta property=\"og:description\" content=\"[Itsaso Zubiria Etxeberria] Printzipioak, baloreak, saldu eta erosi ote daitezke? 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