{"id":626,"date":"2014-01-22T13:28:52","date_gmt":"2014-01-22T11:28:52","guid":{"rendered":"http:\/\/www.argia.eus\/blogak\/begizta\/?p=626"},"modified":"2014-01-22T13:28:52","modified_gmt":"2014-01-22T11:28:52","slug":"publizitatea-eta-emakumeen-gorputzekiko-diktadura","status":"publish","type":"post","link":"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/","title":{"rendered":"Gorputzaren gaineko diktadura publizitatean"},"content":{"rendered":"<p>Goiko bideo\u00a0 <a href=\"http:\/\/www.jeankilbourne.com\/videos\/\" target=\"_blank\" rel=\"noopener\">Killing Us Softly<\/a> (<em>Gu leunki akatuz<\/em>) dokumental sortaren zatia bat da eta lan hauen 4. atalari dagokio. <a href=\"https:\/\/vimeo.com\/73446465\" target=\"_blank\" rel=\"noopener\">Esteka honetan duzue lan osoa<\/a> ingelesez ikusgai. Lan hauetan komunikabideek, zinemaren industriak eta publizitateak emakumeengan duten eragina aztertzen ditu Jean Kilbournek. Euskaratu dudan bideoan egileak 5 minututan oso era argigarrian azaltzen du publizitatearen industriak garatu duen boterea. Gure begietara zer den ederra eta zer zatarra erabakitzea lortu du publizitateak azken hamarkadetan, eta egoera honek gure harremanetan sortu duen kalteaz dihardu.<!--more--><br \/>\nAzken hamarkadetan neurririk gabe garatu da publizitatearen mundua, masa-komunikabideen ezinbesteko laguntzarekin. Espainiako Estatuan egunean, bataz beste, ia 4 ordu egoten gara telebistari begira. Bai, gezurra badirudi ere, 220- 240 minutu artean. Gazte eta nerabeen kasuan, gainera,\u00a0 kopuru hori handiagoa da. Telebista, ordea, iragarkientzako beste euskarri bat besterik ez da. kalean, busean, komunean\u2026 bizitzaren ia esparru guztietan aurki dezakegu irudi bat kopeta aurrean. Hiri eta herrien arteko aldeak kontuan hartu gabe, egunean 1600 eta 3000 iragarki komertzial inguru jasotzen ditugu. Eta publizitatearen irudi horietan guztietan erregina emakumearen gorputza dugu. Edozer saltzeko moduko amarrua da gorputz emea. Izan gizonak gidatzen duen kotxearen kopilotu, izan <a href=\"https:\/\/www.youtube.com\/watch?v=MAKjMJ1wD9Q\" target=\"_blank\" rel=\"noopener\">bideoklipeko protagonista raperoaren inguruko dantzariak<\/a>, izan konpresa hegalarien aurpegia edo <a href=\"https:\/\/www.youtube.com\/watch?v=1x3oAd1oFBs\" target=\"_blank\" rel=\"noopener\">desodoranteak euliak bezala erakartzen dituen aingeruetako bat<\/a>. Beti erosgai. Beti desiragarri. Beti eder. Baina modeloak beti hala egotea ezinezkoa denez, garai hauetan publizistek badute, kosmetikoek lortu ez dutena eskuratzeko ezinbesteko laguntza: Photoshop jainkoa. Publizitatearen jukutria digitalak aztergai jarrita, gizarte kapitalistaren arazo nagusietako bati heltzen dio Kilbournek: itxurarekiko obsesioa. Lanak emakumeengan jartzen du arreta baina gizonentzako balio bera duen mezua eskaintzen du.<br \/>\n<em>[3. eguneraketa]<\/em><br \/>\n<a href=\"www.argia.eus\/blogak\/onintza-irureta\/\u200e\" target=\"_blank\" rel=\"noopener\">Onintza Irureta<\/a> lankideak pasa digu AEBko arropa marka honen erreferentzia: American Apparel. Publizitatearen inposaketari buruz post honetan azaltzen saiatu garena irudikatzeko adibide ona da. Haien iragarki guztiak helbide honetan dituzue: <a href=\"http:\/\/www.americanapparel.net\/advertising\" target=\"_blank\" rel=\"noopener\">www.americanapparel.net\/advertising<\/a>. Emakumeak eta gizonak erakusteko eran oso alde nabarmena dago. Hau dela eta interneten horri buruzko parodioak agertu dira: <a href=\"http:\/\/www.businessinsider.com\/if-men-posed-like-female-american-apparel-models-2013-5\" target=\"_blank\" rel=\"noopener\">If men posef like female american apparel models<\/a><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/DRxkwanhY5s?rel=0\" height=\"345\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><br \/>\n<em>[2. eguneraketa]<\/em><br \/>\n<a href=\"http:\/\/eibar.org\/blogak\/leire\" target=\"_blank\" rel=\"noopener\">Leire Narbaizak<\/a> iruzkinetan utzitako mezuari esker \u201cIl Corpo Delle Donne\u201d dokumental italiarra gomendatu digu. Azken urtean sare sozialetan asko mugitu den bideo interesgarria. <iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/qILQiij7VN4?rel=0\" height=\"450\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><br \/>\n<em>[1. eguneraketa]<\/em><br \/>\nPost hau idatzi bitartean iragarki honekin egin dut topo. Garai hauetan dena negozioa egiteko modukoa denez, goian azaldutakoaren kontra egoteari ere etekin ekonomikoa atera ahal zaio. Hona, adibide gisa, orain 2 urte inguru Dove enpresa ezagunak egindako iragarki bat: <iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/E8T6J-YtPJc?rel=0\" height=\"375\" width=\"500\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goiko bideo\u00a0 Killing Us Softly (Gu leunki akatuz) dokumental sortaren zatia bat da eta lan hauen 4. atalari dagokio. Esteka honetan duzue lan osoa ingelesez ikusgai. Lan hauetan komunikabideek, zinemaren industriak eta publizitateak emakumeengan duten eragina aztertzen ditu Jean Kilbournek. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-626","post","type-post","status-publish","format-video","hentry","category-bideoak","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gorputzaren gaineko diktadura publizitatean<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gorputzaren gaineko diktadura publizitatean\" \/>\n<meta property=\"og:description\" content=\"Goiko bideo\u00a0 Killing Us Softly (Gu leunki akatuz) dokumental sortaren zatia bat da eta lan hauen 4. atalari dagokio. Esteka honetan duzue lan osoa ingelesez ikusgai. Lan hauetan komunikabideek, zinemaren industriak eta publizitateak emakumeengan duten eragina aztertzen ditu Jean Kilbournek. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/\" \/>\n<meta property=\"og:site_name\" content=\"Begizta\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/axierl\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-22T11:28:52+00:00\" \/>\n<meta name=\"author\" content=\"Axier Lopez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@axierL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Axier Lopez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutua\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/2014\\\/01\\\/22\\\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/2014\\\/01\\\/22\\\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\\\/\"},\"author\":{\"name\":\"Axier Lopez\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/#\\\/schema\\\/person\\\/9e2a8b7a5dd8d23cafac3f33d15f8312\"},\"headline\":\"Gorputzaren gaineko diktadura publizitatean\",\"datePublished\":\"2014-01-22T11:28:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/2014\\\/01\\\/22\\\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\\\/\"},\"wordCount\":374,\"commentCount\":2,\"articleSection\":[\"Bideoak\"],\"inLanguage\":\"eu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/2014\\\/01\\\/22\\\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/2014\\\/01\\\/22\\\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\\\/\",\"url\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/2014\\\/01\\\/22\\\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\\\/\",\"name\":\"Gorputzaren gaineko diktadura publizitatean\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/#website\"},\"datePublished\":\"2014-01-22T11:28:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/#\\\/schema\\\/person\\\/9e2a8b7a5dd8d23cafac3f33d15f8312\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/2014\\\/01\\\/22\\\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\\\/#breadcrumb\"},\"inLanguage\":\"eu\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/2014\\\/01\\\/22\\\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/2014\\\/01\\\/22\\\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gorputzaren gaineko diktadura publizitatean\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/#website\",\"url\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/\",\"name\":\"Begizta\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"eu\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/#\\\/schema\\\/person\\\/9e2a8b7a5dd8d23cafac3f33d15f8312\",\"name\":\"Axier Lopez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"eu\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0d64d05f6b2b0dac45a5489a5121f8b51aa6cc0b423dcbf558719a94bacff56?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0d64d05f6b2b0dac45a5489a5121f8b51aa6cc0b423dcbf558719a94bacff56?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0d64d05f6b2b0dac45a5489a5121f8b51aa6cc0b423dcbf558719a94bacff56?s=96&d=mm&r=g\",\"caption\":\"Axier Lopez\"},\"sameAs\":[\"http:\\\/\\\/www.begizta.net\",\"https:\\\/\\\/www.facebook.com\\\/axierl\\\/\",\"https:\\\/\\\/x.com\\\/axierL\"],\"url\":\"https:\\\/\\\/blogak.argia.eus\\\/begizta\\\/author\\\/axier\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gorputzaren gaineko diktadura publizitatean","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/","og_locale":"en_US","og_type":"article","og_title":"Gorputzaren gaineko diktadura publizitatean","og_description":"Goiko bideo\u00a0 Killing Us Softly (Gu leunki akatuz) dokumental sortaren zatia bat da eta lan hauen 4. atalari dagokio. Esteka honetan duzue lan osoa ingelesez ikusgai. Lan hauetan komunikabideek, zinemaren industriak eta publizitateak emakumeengan duten eragina aztertzen ditu Jean Kilbournek. [&hellip;]","og_url":"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/","og_site_name":"Begizta","article_author":"https:\/\/www.facebook.com\/axierl\/","article_published_time":"2014-01-22T11:28:52+00:00","author":"Axier Lopez","twitter_card":"summary_large_image","twitter_creator":"@axierL","twitter_misc":{"Written by":"Axier Lopez","Est. reading time":"2 minutua"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/#article","isPartOf":{"@id":"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/"},"author":{"name":"Axier Lopez","@id":"https:\/\/blogak.argia.eus\/begizta\/#\/schema\/person\/9e2a8b7a5dd8d23cafac3f33d15f8312"},"headline":"Gorputzaren gaineko diktadura publizitatean","datePublished":"2014-01-22T11:28:52+00:00","mainEntityOfPage":{"@id":"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/"},"wordCount":374,"commentCount":2,"articleSection":["Bideoak"],"inLanguage":"eu","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/","url":"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/","name":"Gorputzaren gaineko diktadura publizitatean","isPartOf":{"@id":"https:\/\/blogak.argia.eus\/begizta\/#website"},"datePublished":"2014-01-22T11:28:52+00:00","author":{"@id":"https:\/\/blogak.argia.eus\/begizta\/#\/schema\/person\/9e2a8b7a5dd8d23cafac3f33d15f8312"},"breadcrumb":{"@id":"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/#breadcrumb"},"inLanguage":"eu","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogak.argia.eus\/begizta\/2014\/01\/22\/publizitatea-eta-emakumeen-gorputzekiko-diktadura\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogak.argia.eus\/begizta\/"},{"@type":"ListItem","position":2,"name":"Gorputzaren gaineko diktadura publizitatean"}]},{"@type":"WebSite","@id":"https:\/\/blogak.argia.eus\/begizta\/#website","url":"https:\/\/blogak.argia.eus\/begizta\/","name":"Begizta","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogak.argia.eus\/begizta\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"eu"},{"@type":"Person","@id":"https:\/\/blogak.argia.eus\/begizta\/#\/schema\/person\/9e2a8b7a5dd8d23cafac3f33d15f8312","name":"Axier Lopez","image":{"@type":"ImageObject","inLanguage":"eu","@id":"https:\/\/secure.gravatar.com\/avatar\/b0d64d05f6b2b0dac45a5489a5121f8b51aa6cc0b423dcbf558719a94bacff56?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b0d64d05f6b2b0dac45a5489a5121f8b51aa6cc0b423dcbf558719a94bacff56?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b0d64d05f6b2b0dac45a5489a5121f8b51aa6cc0b423dcbf558719a94bacff56?s=96&d=mm&r=g","caption":"Axier Lopez"},"sameAs":["http:\/\/www.begizta.net","https:\/\/www.facebook.com\/axierl\/","https:\/\/x.com\/axierL"],"url":"https:\/\/blogak.argia.eus\/begizta\/author\/axier\/"}]}},"_links":{"self":[{"href":"https:\/\/blogak.argia.eus\/begizta\/wp-json\/wp\/v2\/posts\/626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogak.argia.eus\/begizta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogak.argia.eus\/begizta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogak.argia.eus\/begizta\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blogak.argia.eus\/begizta\/wp-json\/wp\/v2\/comments?post=626"}],"version-history":[{"count":0,"href":"https:\/\/blogak.argia.eus\/begizta\/wp-json\/wp\/v2\/posts\/626\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogak.argia.eus\/begizta\/wp-json\/wp\/v2\/media?parent=626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogak.argia.eus\/begizta\/wp-json\/wp\/v2\/categories?post=626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogak.argia.eus\/begizta\/wp-json\/wp\/v2\/tags?post=626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}