{"id":7399,"date":"2024-03-25T04:24:10","date_gmt":"2024-03-25T03:24:10","guid":{"rendered":"https:\/\/blogak.argia.eus\/boligrafo-gorria\/?p=7399"},"modified":"2024-03-25T04:24:10","modified_gmt":"2024-03-25T03:24:10","slug":"adidas","status":"publish","type":"post","link":"https:\/\/blogak.argia.eus\/boligrafo-gorria\/2024\/03\/25\/adidas\/","title":{"rendered":"Adidas"},"content":{"rendered":"<p>Definitiboki garai baten amaiera pasatzen ari zaigu muturren aurretik. Sinetsi nahi ez duenak ere ezin du beste alde batera begiratu seinaleen aurrean. Azkena Alemaniatik iritsi da: hango futbol selekzioak iragarri du taldea ez dela 2027tik aurrera soropilera irtengo Adidas markako ekipazioarekin. Aristerrazun techno jaialdi bat iragarriko balute gutxiago harrituko nintzateke, 70 urtez Alemania Adidas izan baita eta Adidas Alemania.<\/p>\n<p><!--more--><\/p>\n<p>Beste inon horrelako erabaki batekin sortuko ez litzatekeen istilua eragin du notiziak, izan ere, Herderren herrialdean txikili-txakala dabiltza beti beren <i>V<\/i><i>olksgeist<\/i>-arekin. Erraz-erraza ere ez du izan behar beraientzat, zeren klaro, ea nork ematen dion buelta espiritu nazionalaren kontuari, ejem, nazismoa asmatu eta gero. Beraien marka komertzialak \u2013BMW, Audi, Puma eta abar\u2013 merkatu libreko abertzaletasunaren sinbolo bihurtzeak hasieran funtzionatu zien arren, <i>Sturm und Drang<\/i> batek baino gutxiago iraun die. <a href=\"https:\/\/www.argia.eus\/volkswagen-afera\">Volkswagen eskandaluarekin<\/a> <i>Kulturpessimismus<\/i> betean sartu ziren eta erremateko tiroa dirudi dibortzio futbolero honek.<\/p>\n<p>Gauza jakina da, ez dago bizi osoan jantziko zaituen markarik, ezta mila urte iraungo duen <i>Reich-<\/i>ik ere, baina hala ere ezin sinisturik agertu da prentsaren aurrera Robert Habeck ekonomia ministro berdea, esanez hiru marradun marka eta selekzioaren arteko lotura \u201calemaniar identitatearen zati bat\u201d dela; eta hornitzaile-federazio tratuan \u201cabertzaletasun pixka bat\u201d falta izan dela. Karl Lauterbach osasun ministro sozialdemokratak beste kuartillo t\u2019erdi: \u201cErabaki okerra iruditzen zait, zeinean merkataritzak tradizio bat eta etxearen zati bat suntsitzen dituen\u201d. Markus S\u00f6der Bavierako ministro-presidenteak (CSU) ere aldarrikatu du selekzioak hiru marradun elastikoa jantzi behar duela: \u201cBaloia biribila dela eta partiduak 90 minutu irauten duela bezain argi zegoen hori\u201d.<\/p>\n<p>Argi zegoen, halaber, Adidasek proiektatzen zuen imajinarioa: eraginkortasuna, fidagarritasuna, lehiakortasuna. Talde diziplinatuak, joko sendoa eta dotorezia. Alemaniak berdegunea zapaltzean transmititzen zuen espirituari eder zetorkion. Zerikusirik ez selekzioaren hornitzaile berria izango den Nike marka estatubatuarrarekin: fantasia, takoiarekin emandako paseak eta \u00f1ir-\u00f1irra; jokalariak marrazki bizidunetako pertsonaien gisan agerraraziz lortu zuen 90eko hamarkadan futbolaren munduan nagusitzea.<\/p>\n<p>Hau guztia serio hartuko bagenu, eta kontsumitzen ditugun markek balio politiko edo sozialen bat daukatela uste dugun esnob horietakoak bagina, antolakuntzaren eta espontaneismoaren arteko debate klasikora iritsiko ginateke. Baina ez garenez, polemikaren zinismoan geratuko gara: Adidasen produktu asko Asiako lan-indar merkeak baldintza jasanezinetan ekoizteak edo enpresaren akziodunen artean aspalditik alemaniarrik apenas egoteak ez zuen, nik dakidala behintzat, inor aberri minez kantari jarri klase politiko germaniarrean. Gainera, gaiaz barrundatzen ari nintzela, okurritu zait kontu honekin espantuka dabiltzan bitartean, genozidio betean Israeli laztantxoak baino zerbait gehiago egiteak ere ez diela lorik kendu.<\/p>\n<p>Harrigarria da zenbat miseria estal daitezkeen hiru marrarekin. Gaur egun, banderak baino hobeak dira markak funtzio horretarako.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definitiboki garai baten amaiera pasatzen ari zaigu muturren aurretik. Sinetsi nahi ez duenak ere ezin du beste alde batera begiratu seinaleen aurrean. Azkena Alemaniatik iritsi da: hango futbol selekzioak iragarri du taldea ez dela 2027tik aurrera soropilera irtengo Adidas markako [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":7400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2739],"tags":[],"class_list":["post-7399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ezetz-astea-ondo-bukatu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas - Boligrafo gorria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogak.argia.eus\/boligrafo-gorria\/2024\/03\/25\/adidas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas - Boligrafo gorria\" \/>\n<meta property=\"og:description\" content=\"Definitiboki garai baten amaiera pasatzen ari zaigu muturren aurretik. 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