{"id":496,"date":"2014-03-18T02:02:29","date_gmt":"2014-03-18T01:02:29","guid":{"rendered":"http:\/\/www.argia.eus\/blogak\/iker-blas\/?p=496"},"modified":"2014-03-18T02:02:29","modified_gmt":"2014-03-18T01:02:29","slug":"futbola-aberria-eta-publizitatea","status":"publish","type":"post","link":"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/","title":{"rendered":"Futbola, aberria eta publizitatea"},"content":{"rendered":"<p style=\"text-align: justify\">Azken urteetan argentinar publizitategileek mundu mailan ospe handia lortu dute bere sormen eta originaltasunari esker. Egia da, telebistako iragarkiak askotan programazioa bera baino dibertigarriagoak direla (niretzat spot jatorrenak <a href=\"http:\/\/www.youtube.com\/watch?v=0CcsHhLzG2Q&amp;list=TLmc_bsofBGxNpiDoSx6NckSeQAvp0qbpc\">Lucchetti janari etxearenak<\/a> dira). <!--more--><\/p>\n<p style=\"text-align: justify\">Aurten gainera, Munduko Futbol Txapelketa Brasilen ospatzen denez, oihartzun handieneko iragarkiek futbolaren gaia darabilte. Gabonetatik hona, futbol irudiekin eta aberria goraipatzen duten mezuekin bonbardatu gaituzte eta momentuz horrela izaten jarraituko duela dirudi. Inork ihes egin ezin dion fenomenoa da.<\/p>\n<p style=\"text-align: justify\">Izan ere, Argentinan beste herrialde askotan bezala, futbola kirola eta negozioa baino gehiago da. Futbolak patriotismoaren mutur irrazionalena irudikatzen du, pertsonen sentimendu basatienak azalarazten ditu eta noski, saltzea helburu duten enpresen sormena loratzen du. Orain arte ikusi ditudan iragarkien artean deigarrienak bi enpresa karismatiko hauenak izan dira.<\/p>\n<p style=\"text-align: justify\">Lehendabizikoa, <a href=\"http:\/\/www.argia.eus\/albistea\/argentinako-presidenteak-ypf-petroleo-ustiategiaren-nazionalizazioa-iragarri-du\">Cristina Fern\u00e1ndez de Kirchnerren gobernuak iaz nazionalizatutako<\/a> Argentinako hidrokarburoen ustiapenaz, banaketaz eta salmentaz arduratzen den YPF enpresaren\u00a0 iragarkia da. Spot hau publizitatea baino gehiago propaganda gerrazalea dirudi. Erabiltzen den hizkera eta agertzen diren pertsonaia historikoak gerra batera doazela diruditelako. Nolanahi ere, mezu fededuna garbia da \u201cgure lurra, gure petrolioa, gure aberria\u201d.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/QJJVBnE2Nzc\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: justify\">Bigarrena, Quilmes Argentinako garagardo marka ezagunaren spota da. Iragarkiak Argentinako futbol taldeen kamisetak erabiltzeko deia egiten du. Zergatik? Argentinarrak garelako. Ez da azalpen luzeagorik behar. Beno agian gurutze kristauren bat edo beste. Hala ere, nahiko bitxia da Argentinako futbol kamiseten aldeko manifestua Quilmesek egitea. Izan ere,\u00a0 2002. urtetik Anheuser-Busch InBev enpresa brasildar eta belgikarra da enpresaren jabe.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/DdhNaWodOZA\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azken urteetan argentinar publizitategileek mundu mailan ospe handia lortu dute bere sormen eta originaltasunari esker. Egia da, telebistako iragarkiak askotan programazioa bera baino dibertigarriagoak direla (niretzat spot jatorrenak Lucchetti janari etxearenak dira).<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-496","post","type-post","status-publish","format-standard","hentry","category-argentina","category-bideoak"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Futbola, aberria eta publizitatea - Filipinetatik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Futbola, aberria eta publizitatea - Filipinetatik\" \/>\n<meta property=\"og:description\" content=\"Azken urteetan argentinar publizitategileek mundu mailan ospe handia lortu dute bere sormen eta originaltasunari esker. Egia da, telebistako iragarkiak askotan programazioa bera baino dibertigarriagoak direla (niretzat spot jatorrenak Lucchetti janari etxearenak dira).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/\" \/>\n<meta property=\"og:site_name\" content=\"Filipinetatik\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-18T01:02:29+00:00\" \/>\n<meta name=\"author\" content=\"Iker Blas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iker Blas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minutua\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/2014\\\/03\\\/18\\\/futbola-aberria-eta-publizitatea\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/2014\\\/03\\\/18\\\/futbola-aberria-eta-publizitatea\\\/\"},\"author\":{\"name\":\"Iker Blas\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/#\\\/schema\\\/person\\\/de74694fd55f2311eff4eff0859333a7\"},\"headline\":\"Futbola, aberria eta publizitatea\",\"datePublished\":\"2014-03-18T01:02:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/2014\\\/03\\\/18\\\/futbola-aberria-eta-publizitatea\\\/\"},\"wordCount\":231,\"commentCount\":0,\"articleSection\":[\"Argentina\",\"Bideoak\"],\"inLanguage\":\"eu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/2014\\\/03\\\/18\\\/futbola-aberria-eta-publizitatea\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/2014\\\/03\\\/18\\\/futbola-aberria-eta-publizitatea\\\/\",\"url\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/2014\\\/03\\\/18\\\/futbola-aberria-eta-publizitatea\\\/\",\"name\":\"Futbola, aberria eta publizitatea - Filipinetatik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/#website\"},\"datePublished\":\"2014-03-18T01:02:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/#\\\/schema\\\/person\\\/de74694fd55f2311eff4eff0859333a7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/2014\\\/03\\\/18\\\/futbola-aberria-eta-publizitatea\\\/#breadcrumb\"},\"inLanguage\":\"eu\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/2014\\\/03\\\/18\\\/futbola-aberria-eta-publizitatea\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/2014\\\/03\\\/18\\\/futbola-aberria-eta-publizitatea\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Futbola, aberria eta publizitatea\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/#website\",\"url\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/\",\"name\":\"Filipinetatik\",\"description\":\"Kontakizunak, bizipenak eta gehiago\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"eu\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/#\\\/schema\\\/person\\\/de74694fd55f2311eff4eff0859333a7\",\"name\":\"Iker Blas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"eu\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ece204e412c0ef0825af3af5e5802d5a998b34eb4ed219feb49c1a1108458b77?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ece204e412c0ef0825af3af5e5802d5a998b34eb4ed219feb49c1a1108458b77?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ece204e412c0ef0825af3af5e5802d5a998b34eb4ed219feb49c1a1108458b77?s=96&d=mm&r=g\",\"caption\":\"Iker Blas\"},\"url\":\"https:\\\/\\\/blogak.argia.eus\\\/iker-blas\\\/author\\\/iker-blas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Futbola, aberria eta publizitatea - Filipinetatik","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/","og_locale":"en_US","og_type":"article","og_title":"Futbola, aberria eta publizitatea - Filipinetatik","og_description":"Azken urteetan argentinar publizitategileek mundu mailan ospe handia lortu dute bere sormen eta originaltasunari esker. Egia da, telebistako iragarkiak askotan programazioa bera baino dibertigarriagoak direla (niretzat spot jatorrenak Lucchetti janari etxearenak dira).","og_url":"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/","og_site_name":"Filipinetatik","article_published_time":"2014-03-18T01:02:29+00:00","author":"Iker Blas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Iker Blas","Est. reading time":"1 minutua"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/#article","isPartOf":{"@id":"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/"},"author":{"name":"Iker Blas","@id":"https:\/\/blogak.argia.eus\/iker-blas\/#\/schema\/person\/de74694fd55f2311eff4eff0859333a7"},"headline":"Futbola, aberria eta publizitatea","datePublished":"2014-03-18T01:02:29+00:00","mainEntityOfPage":{"@id":"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/"},"wordCount":231,"commentCount":0,"articleSection":["Argentina","Bideoak"],"inLanguage":"eu","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/","url":"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/","name":"Futbola, aberria eta publizitatea - Filipinetatik","isPartOf":{"@id":"https:\/\/blogak.argia.eus\/iker-blas\/#website"},"datePublished":"2014-03-18T01:02:29+00:00","author":{"@id":"https:\/\/blogak.argia.eus\/iker-blas\/#\/schema\/person\/de74694fd55f2311eff4eff0859333a7"},"breadcrumb":{"@id":"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/#breadcrumb"},"inLanguage":"eu","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogak.argia.eus\/iker-blas\/2014\/03\/18\/futbola-aberria-eta-publizitatea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogak.argia.eus\/iker-blas\/"},{"@type":"ListItem","position":2,"name":"Futbola, aberria eta publizitatea"}]},{"@type":"WebSite","@id":"https:\/\/blogak.argia.eus\/iker-blas\/#website","url":"https:\/\/blogak.argia.eus\/iker-blas\/","name":"Filipinetatik","description":"Kontakizunak, bizipenak eta gehiago","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogak.argia.eus\/iker-blas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"eu"},{"@type":"Person","@id":"https:\/\/blogak.argia.eus\/iker-blas\/#\/schema\/person\/de74694fd55f2311eff4eff0859333a7","name":"Iker Blas","image":{"@type":"ImageObject","inLanguage":"eu","@id":"https:\/\/secure.gravatar.com\/avatar\/ece204e412c0ef0825af3af5e5802d5a998b34eb4ed219feb49c1a1108458b77?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ece204e412c0ef0825af3af5e5802d5a998b34eb4ed219feb49c1a1108458b77?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ece204e412c0ef0825af3af5e5802d5a998b34eb4ed219feb49c1a1108458b77?s=96&d=mm&r=g","caption":"Iker Blas"},"url":"https:\/\/blogak.argia.eus\/iker-blas\/author\/iker-blas\/"}]}},"_links":{"self":[{"href":"https:\/\/blogak.argia.eus\/iker-blas\/wp-json\/wp\/v2\/posts\/496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogak.argia.eus\/iker-blas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogak.argia.eus\/iker-blas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogak.argia.eus\/iker-blas\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/blogak.argia.eus\/iker-blas\/wp-json\/wp\/v2\/comments?post=496"}],"version-history":[{"count":0,"href":"https:\/\/blogak.argia.eus\/iker-blas\/wp-json\/wp\/v2\/posts\/496\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogak.argia.eus\/iker-blas\/wp-json\/wp\/v2\/media?parent=496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogak.argia.eus\/iker-blas\/wp-json\/wp\/v2\/categories?post=496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogak.argia.eus\/iker-blas\/wp-json\/wp\/v2\/tags?post=496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}