{"id":215,"date":"2009-10-31T08:00:10","date_gmt":"2009-10-31T06:00:10","guid":{"rendered":"http:\/\/argia.eus\/erredakzio-mahaia\/jon-torner\/?p=215"},"modified":"2009-10-31T08:00:10","modified_gmt":"2009-10-31T06:00:10","slug":"tav-baskonia","status":"publish","type":"post","link":"https:\/\/blogak.argia.eus\/jon-torner\/2009\/10\/31\/tav-baskonia\/","title":{"rendered":"TAV Baskonia"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-217\" src=\"https:\/\/blogak.argia.eus\/jon-torner\/wp-content\/uploads\/sites\/20\/2009\/11\/eliyahu.jpg\" alt=\"eliyahu\" width=\"150\" height=\"178\" \/>Barrenak askatzera noa&#8230; Saskibaloia gustuko dut. Bar\u00e7azalea naiz txikitatik. Caja Laboralekoak dira koadrilakoak, badakizue, TAU ohiaren aldekoak. &#8220;Bar\u00e7ak dirua du, TAUk borrokarako grina&#8221;, kokoteraino naukate <em>Caracter Baskonia<\/em>rekin.<\/p>\n<p><!--more-->Zoritxarrez, noizean behin izaten dut euren odol beroa apaltzeko aukerarik. Pasa den asteburuan lortu nuen azkenekoz, Baskoniako jokalarien kamisetetan, Caja Laboral-eko logoaren azpian, &#8220;TAV Y Euskadi&#8221; publizitatea <a title=\"ACBren webgunera lotura leiho berri batean\" href=\"http:\/\/www.acb.com\/redaccion.php?id=62060\" target=\"_blank\" rel=\"noopener\">ikusi nuenean<\/a>.<\/p>\n<p>Kontxo. Lehenengo Caja Laboral-Euskadiko Kutxa eta orain Tren de Alta Velocidad-Abiadura Handiko Trena. Herriak herriarentzat sortutako bi enpresa-proiektu saskipea dominatzen. Caja Laboralenak ez ninduen harritu. Normala eta logikoa da erabat. AHTren publizitateak ordea gogor kolpatu nau. Egia da instituzio publikoak kirol taldeen babesle moduan ikustea ohitu egin garela jada, baina TAV marka horrela saltzea&#8230; Ez da Baskonia, gainera, haren publizitatea erakutsiko duen bakarra. Bizkaia Bilbao Basketek ere hala egingo du BECen jokatuko dituen partidetan, eta litekeena da aurrerago Donostiako Lagun Aro taldeak jokaldia borobiltzea. AHTren irudia gizarteratzeko estrategia ona da. Eztabaida gizarteratzeak ez du zentzurik.<\/p>\n<p>Jon I\u00f1aki Uribe AHT-ren Aurkako Asanbladako kideak hauxe dio <a title=\"Sindominio.net-era lotura leiho berri batean\" href=\"http:\/\/www.sindominio.net\/ahtez\/?q=es\/node\/3295\" target=\"_blank\" rel=\"noopener\">Sindominio.net-en<\/a>:<\/p>\n<p>&#8220;Ez da kasualitatea Athletic-ek bere kamisetan erakutsi duen lehendabiziko publizitatea Petronor-ena izatea. Muskizko (Bizkaia) Koke plantaren aurkako mugimendua bizi-bizi zegoenean, publizitate kontzeptu berria frogatu zuten. Ezaugarri gisa ditu eztabaida soziala isilaraztea, oposizioa marketin kolpe bidez deuseztatzen saiatzea eta sinboloaren (futbol taldea) eta markaren (dirua) artean sentimenduzko identifikazioa sortzea. Estrategia horren bigarren urratsa Bizkaia Bilbao Basket eta Caja Laboral Baskonia &#8216;TAV Euskadi&#8217;-rekin patrozinatzea izan da. Kirol profesionala, masa ikuskizun mediatiko gisa, erabaki politikoak legitimatzeko plataforma bihurtzen da, sozialki erroturik dauden instituzioen erabilera manipulatzaile eta pribatizatzaileen bidez&#8221;.<\/p>\n<p>Badakit Baskoniazale askok iritzi horrekin bat egiten dutela. Badakit nahiago luketela AHTren publizitaterik ez eramatea. &#8220;Baina kirola kirola da&#8221;. Eta dirua diru, Bartzelonan, Gasteizen, Bilbon eta<em> kintokarajo<\/em>n.<\/p>\n<p><strong>AHT aurrera, AHT atzera&#8230;<\/strong><\/p>\n<p>AHTren erritmoan jolasten gera. TAV-Baskoniaren kontuari Eusko Jarularitzaren 2010erako aurrekontuek eman diote segida aste honetan. Asteartean onartu zituzten, eta asteazkeneko egunkarietako titularretan AHT zen protagonista. Carlos Agirre Ekonomia sailburuak zioen zenbait sailetako aurrekontu murrizketak AHTri eragingo ziola, obrak mantsotu egingo zirela. I\u00f1aki Arriola Garraio sailburuak ezetz, erritmo berean jarraituko dutela. 2010ean 225 milioi euroko inbertsioa izango du Abiadura Handiko Trenak. Aurten egindako obretan 50 milioi euro gastatu dira, 2009ko aurrekontuetan 517 milioiko partida onartu bazen ere. Hortaz, 2010ean aurten halako bost jasoko du AHT-k. &#8220;Obrak ez dira mantsotuko, azeleratu baizik&#8221;, esan du Arriolak. Denborak esango du.<\/p>\n<p><strong>Informazio gehiago:<\/strong><\/p>\n<ul class=\"listado2\">\n<li><em><a title=\"El Correo-ren webgunera lotura leiho berri batean\" href=\"http:\/\/www.elcorreodigital.com\/vizcaya\/20091021\/deportes\/mas-baloncesto\/bilbao-basket-caja-laboral-20091021.html\" target=\"_blank\" rel=\"noopener\">Bilbao Basket y Caja Laboral lucir\u00e1n publicidad del Tren de Alta Velocidad<\/a><\/em> (El Correo, 2009-10-21)<\/li>\n<li><em><a title=\"Diario Vasco-ren webgunera lotura leiho berri batean\" href=\"http:\/\/www.diariovasco.com\/20091024\/deportes\/mas-baloncesto\/peticion-para-patrocine-tambien-20091024.html\" target=\"_blank\" rel=\"noopener\">Petici\u00f3n para que TAV patrocine tambi\u00e9n al GBC<\/a><\/em> (El Diario Vasco, 2009-10-24)<\/li>\n<li><em><a title=\"Gara-ren webgunera lotura leiho berri batean\" href=\"http:\/\/www.gara.net\/paperezkoa\/20091018\/162202\/eu\/Chris-Loftonek-Alicanteren-aurka-debutatuko-du\/\" target=\"_blank\" rel=\"noopener\">Lakua propone \u00abSpain\u00bb y \u00abTAV bai\u00bb en las camisetas<\/a><\/em> (Gara, 2009-10-18)<\/li>\n<li><em><a title=\"El Pa\u00eds-en webgunera lotura leiho berri batean\" href=\"http:\/\/www.elpais.com\/articulo\/pais\/vasco\/sufrira\/retrasos\/elpepiesppvs\/20091029elpvas_2\/Tes\" target=\"_blank\" rel=\"noopener\">La &#8216;Y&#8217; no sufrir\u00e1 m\u00e1s retrasos<\/a><\/em> (El P\u00e1is, 2009-10-29)<\/li>\n<li><em><a title=\"Deiaren webgunera lotura leiho berri batean\" href=\"http:\/\/www.deia.com\/2009\/10\/28\/politica\/euskadi\/el-gobierno-vasco-ralentizara-las-obras-de-la-aposyapos-tras-haber-apremiado-al-anterior-ejecutivo\" target=\"_blank\" rel=\"noopener\">El Gobierno vasco ralentizar\u00e1 las obras de la &#8220;Y&#8221; tras haber apremiado al anterior Ejecutivo<\/a><\/em> (Deia, 2009-10-28)<\/li>\n<li><em><a title=\"Diario Vascoren webgunera lotura leiho berri batean\" href=\"http:\/\/www.diariovasco.com\/20091028\/politica\/presupuesto-vasco-ralentiza-inversiones-20091028.html\" target=\"_blank\" rel=\"noopener\">El Presupuesto vasco ralentiza las inversiones pero garantiza el ritmo de las obras del TAV<\/a><\/em> (El Diario Vasco, 2009-10-28)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Barrenak askatzera noa&#8230; Saskibaloia gustuko dut. Bar\u00e7azalea naiz txikitatik. Caja Laboralekoak dira koadrilakoak, badakizue, TAU ohiaren aldekoak. &#8220;Bar\u00e7ak dirua du, TAUk borrokarako grina&#8221;, kokoteraino naukate Caracter Baskoniarekin.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,19,27],"tags":[89],"class_list":["post-215","post","type-post","status-publish","format-standard","hentry","category-azpiegiturak","category-gizartea","category-kirola","tag-abiadura-handiko-trena-aht-baskonia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TAV Baskonia - Slump doktorearen zaintiratua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogak.argia.eus\/jon-torner\/2009\/10\/31\/tav-baskonia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TAV Baskonia - Slump doktorearen zaintiratua\" \/>\n<meta property=\"og:description\" content=\"Barrenak askatzera noa&#8230; Saskibaloia gustuko dut. 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