{"id":4800,"date":"2018-01-08T12:45:45","date_gmt":"2018-01-08T11:45:45","guid":{"rendered":"http:\/\/www.argia.eus\/blogak\/jon-torner\/?p=4800"},"modified":"2018-01-08T12:45:45","modified_gmt":"2018-01-08T11:45:45","slug":"emakumea-eta-errugbian-aurreiritzien-kontrako-spota","status":"publish","type":"post","link":"https:\/\/blogak.argia.eus\/jon-torner\/2018\/01\/08\/emakumea-eta-errugbian-aurreiritzien-kontrako-spota\/","title":{"rendered":"&#8220;Emakumea eta errugbian?&#8221; &#8211; Aurreiritzien kontrako spota"},"content":{"rendered":"<p>Publizitate-kanpainak errezeloz begiratzen ditugu batzuetan, sinesgaitz-edo, haizatzen dituzten mezuak ez datozelakoan bat &#8220;saldu&#8221; nahi duten produktu edo dena delakoarekin. Badira salbuespenak, ordea, marka baten bertuteak goratzeaz haragoko intentzioa daukatenak eta barrenak apur bat astintzea lortzen dutenak. Horietako bat da Joma kirol-arropa markak egindako iragarkia, protagonista dituena hark babesten dituen Espainiako errugbi selekzioko emakumeak. <em>Jarraitzeko<\/em>&#8211;<em>ostikoa<\/em> aurreiritzien kontra.<\/p>\n<iframe loading=\"lazy\" title=\"Joma, ORGULLOSO patrocinador de la Seleccio\u0301n Espan\u0303ola Femenina de Rugby\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/ICa2EI3Z9_w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<p>Iragarkiaren hasieran, entzun behar izan dituztenak kontatzen dituzte errugbi jokalariek: &#8220;Ez da neskentzako kirola&#8221;, &#8220;errugbia ez da zuretzat&#8221;, &#8220;ez zara oso femeninoa&#8221;, &#8220;Claudia mari-mutila&#8221;, &#8220;errugbian jokatzen baduzu lesbiana izango zara, ala?&#8221;, &#8220;merezu du honetan aritzeak?&#8221;, &#8220;ze andere\u00f1o hankak&#8221;.<\/p>\n<p>Beste aldea dator gero: &#8220;Jarraitu beharreko eredua naizela esan didate&#8221;, &#8220;harro daudela nitaz&#8221;, &#8220;txapeldun deitu didate&#8221;, &#8220;sekula ez naute hain zoriontsu ikusi zerbait egiten&#8221;, &#8220;neskatila batek esan dit handitan ni bezalakoa izan nahi duela&#8221;.<\/p>\n<p>Eta mezua amaieran: &#8220;Horrek guztiak egiten zaitu zaren bezalakoa&#8221;, &#8220;Zaren modukoa zarela ere, beti izango duzu lekuren bat; soilik ausardia behar duzu&#8221;.<\/p>\n<p>Tira, eta Jomaren leloa: &#8220;Entrena ezazu zure askatasuna&#8221;.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publizitate-kanpainak errezeloz begiratzen ditugu batzuetan, sinesgaitz-edo, haizatzen dituzten mezuak ez datozelakoan bat &#8220;saldu&#8221; nahi duten produktu edo dena delakoarekin. Badira salbuespenak, ordea, marka baten bertuteak goratzeaz haragoko intentzioa daukatenak eta barrenak apur bat astintzea lortzen dutenak. Horietako bat da Joma kirol-arropa markak egindako iragarkia, protagonista dituena hark babesten dituen Espainiako errugbi selekzioko emakumeak. Jarraitzeko&#8211;ostikoa aurreiritzien [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-4800","post","type-post","status-publish","format-standard","hentry","category-errugbia-kirola"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Emakumea eta errugbian?&quot; - Aurreiritzien kontrako spota - Slump doktorearen zaintiratua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogak.argia.eus\/jon-torner\/2018\/01\/08\/emakumea-eta-errugbian-aurreiritzien-kontrako-spota\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Emakumea eta errugbian?&quot; - Aurreiritzien kontrako spota - Slump doktorearen zaintiratua\" \/>\n<meta property=\"og:description\" content=\"Publizitate-kanpainak errezeloz begiratzen ditugu batzuetan, sinesgaitz-edo, haizatzen dituzten mezuak ez datozelakoan bat &#8220;saldu&#8221; nahi duten produktu edo dena delakoarekin. 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