{"id":91,"date":"2008-03-28T17:00:57","date_gmt":"2008-03-28T15:00:57","guid":{"rendered":"http:\/\/argia.eus\/erredakzio-mahaia\/mikel-garcia\/?p=91"},"modified":"2008-03-28T17:00:57","modified_gmt":"2008-03-28T15:00:57","slug":"call-it-friendo","status":"publish","type":"post","link":"https:\/\/blogak.argia.eus\/mikel-garcia\/2008\/03\/28\/call-it-friendo\/","title":{"rendered":"“Call it, friendo”"},"content":{"rendered":"
\""No

"No country for old men" pelikulako irudia.<\/p><\/div>\n

“Zuk diozu, lagun” edo “zuk erabaki, lagun” itzul daitekeen esaldi hori izan da kultura estatubatuarrean eragin handiena izan duen zinemako esaldia 2007an; Javier Bardemek esana da, Coen anaien No country for old men<\/em> pelikulan. Hala ondorioztatu du behintzat hizkuntzaren joerak aztertzen dituen Global Language Monitor (GLM) erakundeak. AEBetan hain gustuko dituzten zerrenda horietakoak egiten ditu GLM-k, urteko hitz, esaldi edota izen eraginkorrenen inguruan. Urtez urte komunikabideen arreta zein gaik erakartzen duten ezagutzeko aproposa da bederen.<\/p>\n

Global Language Monitor-ek bere webgunean<\/a> azaltzen duenez, mundu guztiko hizkuntzen joerak aztertzea eta jarraitzea du xede, ingeles hizkuntzari arreta berezia eskainiz eta batez ere komunikabideak arakatuz. Joera horiek politikan, kulturan eta negozioetan duten eragina ere kontuan hartzen dute erakunde estatubatuarrean lan egiten duten adituek. Zaila dirudi aipaturiko \u201ccall it, friendo<\/em>\u201d horrek Wall Streeten eragin handiegirik izango zuela pentsatzea, baina auskalo, globalizazioaren eta marketinaren bideak ulertezinak dira.<\/p>\n

Dena den, urteko hitz, esaldi eta izen berezien rankingak jendearen (edo agian soilik komunikabideen) interesen arrastoak uzten dizkigu. Iazko datuek, esaterako, argi uzten dute ingurumenak obsesionatuta gauzkala: gai ekologikoak adierazteko erabiltzen den \u201chibrido\u201d hitza izan zen irabazle, esaldi eraginkorrena berriz \u201caldaketa klimatikoa\u201d, eta izen berezietan \u201cAl Gore\u201d nabarmendu zen. Oso urte berdea izan zen, dudarik gabe. Halaber, GLMren webguneak 2000. urtetik 2007ra bitartean eskaintzen duen laburpenaren arabera, \u201ctsunami\u201d, \u201cJainkoa\u201d, \u201cSaddam Hussein\u201d, \u201cDubya\u201d (Bushez hitz egiteko erabiltzen den izengoitia), \u201cGroundZero\u201d (2001eko irailaren 11ko atentatuak utzitako Zero Gunea) edota \u201cChad\u201d hitz garrantzitsuak izan dira azken urteotan.<\/p>\n

Zinemaren mundura itzuliz, hona bitxikeri moduan 2007ko esaldirik arrakastatsuenak: bigarren postuan, \u201cI drink your milkshake<\/em>\u201d (\u201cZure batidoa edango dut\u201d, Daniel Day-Lewisek There Will Be Blood<\/em>en); hirugarren, \u201cShoulda gone to China, because I hear they give away babies like free iPods<\/em>\u201d (\u201cTxinara joan beharko nuke, umeak doako iPodak bezala banatzen dituztela diote\u201d, Ellen Pagek Juno<\/em>n); eta laugarren, \u201cMadness? This is S-P-A-R-T-A!<\/em>\u201d (\u201cErokeria? Hau SPARTA da!\u201d, 300 <\/em>filman).<\/p>\n","protected":false},"excerpt":{"rendered":"

“Zuk diozu, lagun” edo “zuk erabaki, lagun” itzul daitekeen esaldi hori izan da kultura estatubatuarrean eragin handiena izan duen zinemako esaldia 2007an; Javier Bardemek esana da, Coen anaien No country for old men pelikulan. Hala ondorioztatu du behintzat hizkuntzaren joerak aztertzen dituen Global Language Monitor (GLM) erakundeak. AEBetan hain gustuko dituzten zerrenda horietakoak egiten ditu […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[465],"class_list":["post-91","post","type-post","status-publish","format-standard","hentry","category-zinema","tag-gidoia"],"yoast_head":"\n"Call it, friendo" - Jendartean<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogak.argia.eus\/mikel-garcia\/2008\/03\/28\/call-it-friendo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Call it, friendo" - Jendartean\" \/>\n<meta property=\"og:description\" content=\"“Zuk diozu, lagun” edo “zuk erabaki, lagun” itzul daitekeen esaldi hori izan da kultura estatubatuarrean eragin handiena izan duen zinemako esaldia 2007an; Javier Bardemek esana da, Coen anaien No country for old men pelikulan. 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