{"id":12831,"date":"2012-04-23T09:10:14","date_gmt":"2012-04-23T09:10:14","guid":{"rendered":"http:\/\/12831"},"modified":"2012-04-23T09:10:14","modified_gmt":"2012-04-23T09:10:14","slug":"enpresek-sarean-zelan","status":"publish","type":"post","link":"https:\/\/blogak.argia.eus\/txerra-rodriguez\/2012\/04\/23\/enpresek-sarean-zelan\/","title":{"rendered":"Enpresek sarean zelan?"},"content":{"rendered":"

Pasa den astean enpresen sareko estrategia linguistikoari buruzko jardunaldiak<\/a> izan ziren Arrasaten. Bertan hartu nuen parte Joseba Kamio<\/a> eta Maite Go\u00f1irekin<\/a>.
\n Ez nuen prestatu ez aurkezpenik, ez ponentziarik. Baina egindako
\nsarrera laburtu nahi dut. Esandakoen laburpena bideo honetan jaso dute lantalanekoek<\/a>.<\/p>\n

Azterketa
\n labur bezain azientifikoa egin nuen hasi orduko. Euskal Herriko 20
\nenpresa hartu nituen (irizpiderik gabe, nik aukeratu nituen) eta euren
\njarduna sare sozialetan aztertu. Enpresa horien artean denetarik zegoen:
\n arropa-markak, bankuak, musoeak, jatetxeak, futbol taldeak, \u2026 Saiatu
\nnintzen nazioarteko proiekzioa izan beharko luketen enpresak aukeratzen,
\n baina esan bezala guztiz azientifikoa izan zen azterketa.<\/p>\n

Labur-labur, bi ondorio nagusi atera nituen:<\/p>\n

–
\n Webguneetan enpresa gehienek eleanitz jokatzen dute. Bi hizkuntza
\ngutxienez denek erabiltzen dituzte. Eta guztietan (kasu batean izan ezik)
\neuskarazko bertsioa dago.<\/p>\n

–
\n Sare sozialetan, aldiz, enpresa gehienek elebakar jokatzen dute.
\nSalbuespenak badaude, baina gehienak sare sozialetan hizkuntza bakarrean
\n aritzen dira: gaztelaniaz jakina (nahiz eta horietako askok nazioarteko
\nmerkatuari begiratzen omen dioten).<\/p>\n

<\/p>\n

Bi
\n ondorio horiek nire arloarekin (soziolinguistikarekin) harremanetan
\njarri nituen berehala: sinplifikatuz, esparru formalenean euskarak
\npresentzia duina du, baina informaletan ez. Euskararen berreskuratzean
\nere egin du aurrera euskarak nabarmen esparru formaletan, baina ez
\nhorrenbeste informaletan (egile batzuek atzera ez ote duen egin
\nbarruntatzen dute).<\/p>\n","protected":false},"excerpt":{"rendered":"

Pasa den astean enpresen sareko estrategia linguistikoari buruzko jardunaldiak izan ziren Arrasaten. Bertan hartu nuen parte Joseba Kamio eta Maite Go\u00f1irekin. Ez nuen prestatu ez aurkezpenik, ez ponentziarik. Baina egindako sarrera laburtu nahi dut. Esandakoen laburpena bideo honetan jaso dute lantalanekoek. Azterketa labur bezain azientifikoa egin nuen hasi orduko. Euskal Herriko 20 enpresa hartu nituen […]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[178,537,591,4,538,5,49],"class_list":["post-12831","post","type-post","status-publish","format-standard","hentry","category-sailkatu-gabea","tag-hizkuntza","tag-sare","tag-sarekohizkuntzak","tag-sl","tag-sozialak","tag-soziolinguistika","tag-soziologia"],"yoast_head":"\nEnpresek sarean zelan? - Garaigoikoa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogak.argia.eus\/txerra-rodriguez\/2012\/04\/23\/enpresek-sarean-zelan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enpresek sarean zelan? - Garaigoikoa\" \/>\n<meta property=\"og:description\" content=\"Pasa den astean enpresen sareko estrategia linguistikoari buruzko jardunaldiak izan ziren Arrasaten. Bertan hartu nuen parte Joseba Kamio eta Maite Go\u00f1irekin. Ez nuen prestatu ez aurkezpenik, ez ponentziarik. Baina egindako sarrera laburtu nahi dut. Esandakoen laburpena bideo honetan jaso dute lantalanekoek. Azterketa labur bezain azientifikoa egin nuen hasi orduko. 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