{"id":13233,"date":"2007-10-11T10:24:25","date_gmt":"2007-10-11T10:24:25","guid":{"rendered":"http:\/\/13233"},"modified":"2007-10-11T10:24:25","modified_gmt":"2007-10-11T10:24:25","slug":"hizkuntza-marketina-2","status":"publish","type":"post","link":"https:\/\/blogak.argia.eus\/txerra-rodriguez\/2007\/10\/11\/hizkuntza-marketina-2\/","title":{"rendered":"Hizkuntza marketina (2)"},"content":{"rendered":"<p><a href=\"http:\/\/www.blogak.com\/garaigoikoa\/hizkuntza-marketina\">Lehengoan ere<\/a> aritu ginen <a href=\"http:\/\/www.blogak.com\/garaigoikoa\">blog honetan<\/a> hizkuntza marketinaz. I\u00f1igo Fernandez Ostolazak <a href=\"http:\/\/www.sweetcreeps.com\/euskaraz2\/archives\/113-Marqueting-lingueistic-I.html\">horren gaineko iruzkina<\/a> egin du bere <a href=\"http:\/\/www.sweetcreeps.com\/euskaraz2\/index.php\">blogean<\/a>.<\/p>\n<p>Bi kontu hortik:<\/p>\n<p>\u201c<em>El m\u00e1rqueting ling\u00fc\u00edstic sorgeix de la idea de considerar la<br \/>\nllengua com un producte i els parlants com a consumidors d\u00b4aquest<br \/>\nproducte, i, per tant, com a components d\u00b4un mercat.<\/em>\u201d<\/p>\n<p>\u201c<em>Si el m\u00e0rqueting ling\u00fc\u00edstic t\u00e9 com a finalitat aconseguir que el<br \/>\nmercat (els parlants) prefereixi usar una llengua en uns contextos<br \/>\ndeterminats i promoure-la entre els parlants potencials, s\u00b4ha de<br \/>\ncon\u00e8ixer el posicionament -la percepci\u00f3- dels parlants de catal\u00e1 i<br \/>\nreposicionar-la quan cal i en grups objectius seleccionats.<\/em>\u201d<\/p>\n<p>Beste artikulu bat(zuk) argitaratuko du I\u00f1igok horren gainean: haien zain nago.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lehengoan ere aritu ginen blog honetan hizkuntza marketinaz. I\u00f1igo Fernandez Ostolazak horren gaineko iruzkina egin du bere blogean. Bi kontu hortik: \u201cEl m\u00e1rqueting ling\u00fc\u00edstic sorgeix de la idea de considerar la llengua com un producte i els parlants com a consumidors d\u00b4aquest producte, i, per tant, com a components d\u00b4un mercat.\u201d \u201cSi el m\u00e0rqueting ling\u00fc\u00edstic [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[123,11,4,5],"class_list":["post-13233","post","type-post","status-publish","format-standard","hentry","category-sailkatu-gabea","tag-hizkuntza_marketina","tag-hizkuntza_soziologia","tag-sl","tag-soziolinguistika"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hizkuntza marketina (2) - Garaigoikoa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogak.argia.eus\/txerra-rodriguez\/2007\/10\/11\/hizkuntza-marketina-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hizkuntza marketina (2) - Garaigoikoa\" \/>\n<meta property=\"og:description\" content=\"Lehengoan ere aritu ginen blog honetan hizkuntza marketinaz. I\u00f1igo Fernandez Ostolazak horren gaineko iruzkina egin du bere blogean. Bi kontu hortik: \u201cEl m\u00e1rqueting ling\u00fc\u00edstic sorgeix de la idea de considerar la llengua com un producte i els parlants com a consumidors d\u00b4aquest producte, i, per tant, com a components d\u00b4un mercat.\u201d \u201cSi el m\u00e0rqueting ling\u00fc\u00edstic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogak.argia.eus\/txerra-rodriguez\/2007\/10\/11\/hizkuntza-marketina-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Garaigoikoa\" \/>\n<meta property=\"article:published_time\" content=\"2007-10-11T10:24:25+00:00\" \/>\n<meta name=\"author\" content=\"Txerra Rodriguez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@garaigoikoa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Txerra Rodriguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minutua\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/txerra-rodriguez\\\/2007\\\/10\\\/11\\\/hizkuntza-marketina-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/txerra-rodriguez\\\/2007\\\/10\\\/11\\\/hizkuntza-marketina-2\\\/\"},\"author\":{\"name\":\"Txerra Rodriguez\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/txerra-rodriguez\\\/#\\\/schema\\\/person\\\/460e679562b6c6b679cf78f49a422b25\"},\"headline\":\"Hizkuntza marketina (2)\",\"datePublished\":\"2007-10-11T10:24:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/txerra-rodriguez\\\/2007\\\/10\\\/11\\\/hizkuntza-marketina-2\\\/\"},\"wordCount\":124,\"commentCount\":0,\"keywords\":[\"hizkuntza_marketina\",\"hizkuntza_soziologia\",\"sl\",\"soziolinguistika\"],\"inLanguage\":\"eu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogak.argia.eus\\\/txerra-rodriguez\\\/2007\\\/10\\\/11\\\/hizkuntza-marketina-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogak.argia.eus\\\/txerra-rodriguez\\\/2007\\\/10\\\/11\\\/hizkuntza-marketina-2\\\/\",\"url\":\"https:\\\/\\\/blogak.argia.eus\\\/txerra-rodriguez\\\/2007\\\/10\\\/11\\\/hizkuntza-marketina-2\\\/\",\"name\":\"Hizkuntza marketina (2) - 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