{"id":239,"date":"2009-05-06T11:32:52","date_gmt":"2009-05-06T09:32:52","guid":{"rendered":"http:\/\/argia.eus\/erredakzio-mahaia\/unai-brea\/?p=239"},"modified":"2009-05-06T11:32:52","modified_gmt":"2009-05-06T09:32:52","slug":"zapaterok-iragarki-gutxiago-nahi-du-tven","status":"publish","type":"post","link":"https:\/\/blogak.argia.eus\/unai-brea\/2009\/05\/06\/zapaterok-iragarki-gutxiago-nahi-du-tven\/","title":{"rendered":"Zapaterok iragarki gutxiago nahi du TVEn"},"content":{"rendered":"
\"Publizitaterik

Publizitaterik gabe, telebista publikoarenak egin dezake<\/p><\/div>\n

Ez da hilabete igaro paperezko ARGIAn<\/a> honako hau esan genuela: “Nicolas Sarkozy bat edukitzearekin amets egiten du beharbada UTECA<\/a>k (Espainiako telebista kate pribatuen elkarteak). Frantziako presidenteak, berak bai, erabaki du telebista kate publikoetan ez dela publizitate arrastorik behar”. Bada, hara non Rodriguez Zapatero Moncloako maizterra Sarkozyren bide beretik abiatu den, nahiz eta, iragarri duenez bederen, ez duen hain urruti iristeko asmorik: publizitate asko kenduko da TVE<\/a>tik, baina ez dena. Eta hala ere, gehiegi izan daiteke.<\/p>\n

Publizitateagatiko sarrerak murriztea hain mehatxu handia da telebista publikoarentzat, non Espainiako presidenteorde Maria Teresa Fernandez de la Vegak berak azpimarratu behar izan zuen, Zapaterok neurria iragarri eta gutxira, Madrilgo Gobernuak ez duela telebista publikoa zokoratu nahi. Baina nola finantzatu publizitate gutxiagorekin? Gobernuak ez du uste kate publikoen sostengu bakarra zergak izan daitezkeenik, beraz badirudi aukera bakarra frantziar ereduari jarraitzea izango dela honetan ere: telebista kate pribatuek eta telekomunikazioetako eta Interneteko operadoreek euren mozkinen zati bat eman dezatela. Horietako gehienek ezetz esan dute dagoeneko, ordea. Krisia dela, badutela nahikoa lan euren sektoreetan aurrera egiteko… Telebista pribatuek, UTECAn biltzen diren horiek hain zuzen, ez dute momentuz ezer adierazi; TVEk galduko duen publizitatea beraiek irabaziko dute, eta horrek emango dizkien etekinen kalkulua egiten ari dira, nonbait.
\nAUC<\/a> kontsumitzaile elkarteak mesfidantza agertu du pribatuek etorkizunean izango duten jarreraz: “Gure ustez, uko egingo diote telebista publikoa finantzatzeari, zineari eman beharko lioketen dirua jartzera uko egiten dioten bezala, legeak horretara behartzen dituen arren”. Baliteke, AUCen aburuz, kate pribatuek beste formula bat proposatzea ere: beraiek ematea zerbitzu publikoko edukiak, horren truke diru-laguntza publikoa jasoz gainera. Hala, ez litzateke behar telebista publikorik. Horren beldur da, hain justu, AUC. Diotenez, Madrilek hartu duen ildotik segituz gero, telebista publikoa guztiz bazterreko eta minoritario bihurtuko da luze gabe, edo besterik gabe desagertu egingo da.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ez da hilabete igaro paperezko ARGIAn honako hau esan genuela: “Nicolas Sarkozy bat edukitzearekin amets egiten du beharbada UTECAk (Espainiako telebista kate pribatuen elkarteak). Frantziako presidenteak, berak bai, erabaki du telebista kate publikoetan ez dela publizitate arrastorik behar”. Bada, hara non Rodriguez Zapatero Moncloako maizterra Sarkozyren bide beretik abiatu den, nahiz eta, iragarri duenez bederen, […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[86,615,669,689,699],"class_list":["post-239","post","type-post","status-publish","format-standard","hentry","category-hedabideak","tag-auc","tag-publizitatea","tag-telebista-publikoa","tag-tve","tag-uteca"],"yoast_head":"\nZapaterok iragarki gutxiago nahi du TVEn - Mundua ez da biribila<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogak.argia.eus\/unai-brea\/2009\/05\/06\/zapaterok-iragarki-gutxiago-nahi-du-tven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zapaterok iragarki gutxiago nahi du TVEn - Mundua ez da biribila\" \/>\n<meta property=\"og:description\" content=\"Ez da hilabete igaro paperezko ARGIAn honako hau esan genuela: “Nicolas Sarkozy bat edukitzearekin amets egiten du beharbada UTECAk (Espainiako telebista kate pribatuen elkarteak). Frantziako presidenteak, berak bai, erabaki du telebista kate publikoetan ez dela publizitate arrastorik behar”. Bada, hara non Rodriguez Zapatero Moncloako maizterra Sarkozyren bide beretik abiatu den, nahiz eta, iragarri duenez bederen, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogak.argia.eus\/unai-brea\/2009\/05\/06\/zapaterok-iragarki-gutxiago-nahi-du-tven\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundua ez da biribila\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-06T09:32:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogak.argia.eus\/unai-brea\/wp-content\/uploads\/sites\/62\/2009\/05\/emailmovil_20090129-03_post2.jpg\" \/>\n<meta name=\"author\" content=\"Unai Brea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Unai Brea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutua\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogak.argia.eus\/unai-brea\/2009\/05\/06\/zapaterok-iragarki-gutxiago-nahi-du-tven\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogak.argia.eus\/unai-brea\/2009\/05\/06\/zapaterok-iragarki-gutxiago-nahi-du-tven\/\"},\"author\":{\"name\":\"Unai Brea\",\"@id\":\"https:\/\/blogak.argia.eus\/unai-brea\/#\/schema\/person\/444bd64c1fd32dcadfa3884863d60332\"},\"headline\":\"Zapaterok iragarki gutxiago nahi du TVEn\",\"datePublished\":\"2009-05-06T09:32:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogak.argia.eus\/unai-brea\/2009\/05\/06\/zapaterok-iragarki-gutxiago-nahi-du-tven\/\"},\"wordCount\":308,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blogak.argia.eus\/unai-brea\/2009\/05\/06\/zapaterok-iragarki-gutxiago-nahi-du-tven\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogak.argia.eus\/unai-brea\/wp-content\/uploads\/sites\/62\/2009\/05\/emailmovil_20090129-03_post2.jpg\",\"keywords\":[\"AUC\",\"publizitatea\",\"telebista publikoa\",\"TVE\",\"UTECA\"],\"articleSection\":[\"Hedabideak\"],\"inLanguage\":\"eu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogak.argia.eus\/unai-brea\/2009\/05\/06\/zapaterok-iragarki-gutxiago-nahi-du-tven\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogak.argia.eus\/unai-brea\/2009\/05\/06\/zapaterok-iragarki-gutxiago-nahi-du-tven\/\",\"url\":\"https:\/\/blogak.argia.eus\/unai-brea\/2009\/05\/06\/zapaterok-iragarki-gutxiago-nahi-du-tven\/\",\"name\":\"Zapaterok iragarki gutxiago nahi du TVEn - 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